Coaching and Lead Generation
A Napa Valley menopause coaching practice. The website builds trust, explains Erin's approach, and guides women toward a free consultation.
Requesting a free consultation
The brief
Erin coaches women through menopause. Her clients are making a personal decision, so the website had to feel calm and safe long before it asked for anything.
The design is warm and quiet. Her story comes first, then her four areas of support explained without medical jargon, then testimonials from women she has helped, then a grouped FAQ that answers the questions people are often too unsure to ask.
The consultation request form uses simple choices instead of open questions, so it takes under a minute and Erin still learns what she needs before the call.
The result
Women reach out already understanding Erin's approach, making the first call feel natural.